Question 1

How can content help my business?

Accepted Answer

Content can make or break your business so it’s important that you use it in all your channels - website, social media, emails, adverts, etc. - in a way that helps and promotes your business. A good content writer will not only craft compelling text but will be able to ask the right questions beforehand so they can be sure to create an article or advert or microcopy that sells your brand in the right way to the right people.

Question 2

What is the difference between copywriting and content writing?

Accepted Answer

Storytelling is key for both copywriters and content writers, but it is used for different purposes. A copywriter aims to convert and sell a product or service with the story. Whereas a content writer is more about engagement and building commitment and it can take many detours before even remotely mentioning the brand or product. Copywriting commands the reader with a clear call to action, whereas content writers craft an intricate interaction through more prolonged conversation with the audience.)

Question 3

Why is content important?

Accepted Answer

Whether it’s website content, brand identity deck, sales materials, or any other content, it’s the most important tool you must tell a compelling story. Even though images tell a thousand words, you still need to use the words to attract visitors and turn them into (loyal) customers. With so much choice of talent from all different backgrounds and industries, it’s never been easier to achieve thoroughly researched polished content that shines consistently and engages the right audience.

Question 4

What languages do you support for translation?

Accepted Answer

Find a professional certified and/or native translator in almost any language that you need here on Altered State Productions. Starting with Spanish, French, German, Mandarin, Tamil, Portuguese, Indonesian, and not so widely spoken languages such as Icelandic or Maltese. Freelancers can take on small niche orders or bigger projects to be delivered in milestones and depending on their experience and competence level can translate from and to any language, with English most frequently the target/source language.

Question 5

What type of writing services can Altered State Productions offer?

Accepted Answer

From blog posts, articles, UX/UX microcopy, and other website content to books, eBooks, technical writing, translations, or sales copy, you can find the right freelancer here. A professional can adapt their style to your needs and offer services for your site, brand strategy or creative project, script, or resume. Even if you’re confident in your own writing abilities you can get experienced editors to proofread, and copy edit your content to ensure its fit for your purpose and audience.

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